Reno Baby!

People who dig Reno, Nevada - join us!

On a recent trip down to the city, one of my friends who had moved down there say most people she has talked to in the Bay Area have a really warped view of the Biggest Little City thanks to the unflattering potrayals such as the televsion show "Reno 911" and movies like "Kingpin." Yesterday, there was an RGJ article citing the CDC report that Washoe County ranks at the top for booze.

With the 2018 Winter Olympics Games coming to our region possibly on the horizon, I thought I would start a discussion over those things about that make us proud, unique, cool, etc. so my friend has some ammunition to fight some of those unflatering impressions.

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Reno: A Little West of Center. Heard the RSCVA is going for "quirky" for place branding. Anyone going to PRSA today (conference call precludes my attendance), would like to know how quirky can translate into meeting planner attention and convention sales. And, can can we deliver "quirky" on a regular basis (I think so) And, will Sparks place branding respond with "Come on by to get normal?" Thanks

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